GT Writing Task 2 / Essay Sample # 238
You should spend about 40 minutes on this task.
Write about the following topic:
If a product is good and meets customer needs, then people will buy it, and advertising is unnecessary.
To what extent do you agree or disagree?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
Model Answer:
We often come across people arguing about the importance of advertisements. Some believe that advertising is superfluous if a product is good that satisfies consumers’ needs. In this case, I appreciate the point of view, but I still think advertising is necessary.
The proponents of this argument believe that a quality product sells itself. The rationale behind the argument is that the quality products earn a reputation to such an extent that these products are marketed by customers themselves. For example, when I find a good product that serves my needs, I usually recommend it to my friends and family. In fact, good products have outstanding features that distinguish them from other products of their kind, thereby pursuing consumers to buy the products. Thus, good products sell themselves, therefore advertising is not necessary.
Having said that, I believe that a quality product certainly needs promotion. Manufacturers need to get the word out to the consumers about their products. Even though customers may promote the goods by word of mouth if it is a quality product, it is still crucial for businesses to advertise in order to inform the potential customers of why they need the product and how it will satisfy their needs. Besides, a product can be highly exceptional, but if no one knows about it then it seems like the product does not exist. Even the greatest merchandise in its market requires some form of public attention called to it. In fact, many outstanding products may fail not because of a lack of quality, but because of a lack of promotional campaigns.
In conclusion, a quality product promoted well is a sure winner. Yet, an excellent product not advertised properly is a tragic waste of opportunity. Therefore, producers should wage advertising campaigns properly.