Essay 434 – ‘Marketing and promotion’ is the key to a successful business

GT Writing Task 2 / Essay Sample # 434

You should spend about 40 minutes on this task.

Write about the following topic:

Some people say that ‘marketing and promotion’ is the key to a successful business.

To what extent do you agree?
What other ways businesses can become successful?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Model Answer:

The significance of marketing and promotion in achieving business success has long been a topic of discussion. Some argue that it is the key to a prosperous business. This essay will disagree with this view and also present ways in which businesses can become successful.

It is argued that effective marketing strategies can enhance brand visibility, attract customers, and ultimately drive sales. This includes activities such as advertising, public relations, and social media campaigns. While these methods play a role in establishing a business presence, relying solely on marketing and promotion may have limitations. In my opinion, it is crucial to recognise that successful businesses are built on various other pillars. Delivering high-quality products or services is one of them. Regardless of the strength of marketing and promotion efforts, if the offerings fail to meet customer expectations or provide value, long-term success will be challenging to attain. For example, a smartphone company that invests heavily in marketing but delivers a subpar product will struggle to compete in the market. Customers prioritize quality and value over marketing hype.

On top of that, building strong customer relationships and providing exceptional experiences are also fundamental to business success. By prioritising customer satisfaction, businesses can establish loyalty and gain a competitive edge. This can be achieved through personalized customer service, efficient complaint resolution, and regular engagement to gather feedback and improve offerings. Finally, in today’s dynamic business landscape, adaptability and innovation are essential to thrive. Successful businesses are those that can anticipate and respond to changing market trends, technological advancements, and customer preferences. This requires a culture of continuous learning, openness to innovation, and the ability to adapt strategies to remain relevant and competitive.

While marketing and promotion play a role in business success, relying solely on these strategies limits long-term viability. By focusing on other key factors such as delivering quality products or services, nurturing customer relationships, and embracing adaptability and innovation, businesses can establish a solid foundation for sustained success.

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