Cue Card # 42: An advertisement you watched and liked

IELTS Cue Card/ Candidate Task Card # 42

Describe an advertisement that you watched and liked.

You should say:

  • what type of advertisement it is
  • what product it advertises
  • where you first saw it

and explain why liked this advertisement.

[You will have to talk about the topic for one to two minutes. You have one minute to think about what you are going to say. You can make some notes to help you if you wish.]

Model Answer:

We just love to hate advertisement. Don’t we? It looks like we are pretty much programmed to hate advertisements in general. I mean, have you noticed how we get mad by a TV advertisement as if it is poking us with a nail? Well, why is that exactly we tend to react so negatively to an advertisement? Well, the answer is we think that they are just a waste of our time, energy and intellect unless, of course, we suddenly get “hit” a commercial that’s just simply brilliant in its appeal.

One such advertisement, that I want to talk about today, is a Pepsi cola advertisement which I saw about 10 years ago for the first time when I was visiting the USA with my elder brother. The commercial lasts for about 33 seconds. The advertisement begins with 3 ladies walking down the hallway inside a hospital. They are all laughing, staring at each other, and they are all wearing the same kind of dresses. And, of course, they are also carrying and drinking a can of Pepsi each in their hands. Moments later, they enter a room full of new-born babies to find the one they are looking for. Once they find the baby, they all smile at him apparently to attract his attention, and the little beautiful baby obliges by reciprocating in the same manner. Then, finally, the most beautiful part of the commercial comes when one of the lady visitors says “I love you” to the baby in slow motion, and the baby responds in kind by “smooching” them and winking at them from his cradle.

Anyway, I liked the advertisement mainly because it didn’t mention a single word about Pepsi, the soft drink it was actually trying to promote. Besides, I found the commercial to be an innocent form of fun and entertainment where a baby gets to be little “funny” and “naughty”. The scenes in the advertisement were simple yet “engaging”, and the background music was interesting and perfectly in tuned with the “subject” of the commercial which, of course, was “pure fun”. Finally, without using any “voice-over” (using the voice of a narrator), the advertisement was left for the viewers to use their own “narratives” as they deem appropriate.

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