Essay 104 – High sales of popular consumer goods reflect power of advertising

GT Writing Task 2 / Essay Sample # 104

You should spend about 40 minutes on this task.

Write about the following topic:

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

To what extent do you agree or disagree?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.


Model Answer:

Nowadays, we are constantly inundated with commercials of all sorts. Many people contend that the sales of popular consumer goods are soaring by reason of advertising power and techniques rather than any dire need to purchase them. In this case, although I agree with the view up to a point, I find it hard to believe that this is true in every case.

Over the years, sales promotion has become more prevalent and innovative to attracts more customers. In fact, sales promotion is a marketing strategy that stimulates consumer demand for goods and thereby increase sales. For instance, ‘buy one get one free’ is a popular kind of sales promotion where two goods are offered at a price of one, which in turn generates massive sales. Similarly, brand promotion is another important factor that profoundly influences consumers to drive their decision towards buying products. A case in point is the brand ambassador; a company usually employs a celebrity as an ambassador, who embodies the brand, creates a positive image in the minds of consumers, and thereby generating sales opportunities.

Having said that, consumers do not always succumb to the temptation of advertisements. Advertisements only provide consumers with information about the goods. In fact, consumers consider several factors, for instance, price, their necessity and the quality of the product before they make any purchase. Take economic factors as an example. The consumer buying decisions largely depend on the economic condition of a nation or a market. When a country is prosperous, the economy is robust, which in turn increases the purchasing power of the consumers. In simple words, when people experience a positive economic ambience, they gradually grow more confident to spend money on purchasing consumer products. While the scenario for poor people, who form the majority of the world population, is not the same.

In conclusion, it seems reasonable to assume that advertisements sometimes entice people to buy products, but consumer products sales soar as the country continues to prosper.

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